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BSB50620 Diploma of Marketing and Communication

CRICOS Course Code: 110310D

COURSE INFORMATION

At the Diploma level you can expect to gain the responsibility for the work of other staff and lead teams using a sound knowledge based in marketing and communication, demonstrating a range of skills to ensure that functions are effectively conducted in an organisation or specific department.​At the same time, this qualification could take your career to the next level, by providing you with the training needed to create marketing and advertising opportunities that can produce successful outcomes.

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Course Duration

52 weeks includes

  • Face-to-Face sessions in classroom

  • Self-study online

  • Simulated business/real work place sessions

  • Study break (12 weeks)

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Entry Requirements

  • Have completed BSB42415 Certificate IV in Marketing and Communication, or Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

  • Overseas students must have a minimum overall band of IELTS 5.5 or equivalent


Pathways

Entry to BSB60520 Advanced Diploma of Marketing and Communication or employment opportunities.


Intake Dates

January, April, July and October.


Timetable

Wednesday - Thursday (8:30 am - 5:00 pm) & Fridays (1:00 pm - 5:00 pm)

 

Units of Competency

This course consists of 12 units of competence with 5 core unit and 7 elective units as listed below:


BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542 Establish and monitor the marketing mix
BSBMKG552 Design and develop marketing communication plans
BSBMKG555 Write persuasive copy
BSBPMG430 Undertake project work
BSBMKG548 Forecast international market and business needs
BSBMKG550 Promote products and services to international markets
BSBMKG544 Plan and monitor direct marketing activities
BSBOPS505 Manage organisational customer service
BSBSTR501 Establish innovative work environments

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